Roche Canada
Mississauga, Ontario
Roche Canada is both a pioneer and a trusted leader in pharmaceutical clinical trials. Their research into rare medical disorders and personalized healthcare has resulted in a unique corporate culture that has nurtured passionate staff while cultivating relationships with a focussed client base. As an organization they understand the potential of using technology to enable learning and often seize the teachable moment to make science more accessible to visitors, staff, and patients.
As a result of seeking to share their scientific breakthroughs and the powerful, first-person stories of the grateful patients and families who are affected by their work, Roche asked the Origin Studios/kubik maltbie/NGX team to provide turnkey services for a site-specific project that would transform their multi-storey atrium into an immersive, meaningful, art experience. Using the principles of museum design thinking, the team was able to disrupt the atrium of the Roche headquarters to provide visitors and staff with dynamic and captivating educational experiences in a space that encourages wonder.
With a focus on the fascination we all have for human DNA, the team chose to launch from that universal concept and integrate industrial, graphic, and multimedia design strategies throughout the atrium allowing users to explore content through accessible, interactive modules targeted to meet the diverse learning styles and needs of the visitors. The Origin and kubik teams worked extensively with the Roche facility and structural engineers to understand the opportunities and limitations of the building and were able to achieve a soaring installation that integrates harmoniously with the surroundings while being both expansive and intimate. The centralized structure acts as a perimeter around and under which the learning experiences are localized. From dynamic large-format, crowd sourced projections to single-user exploration kiosks, NGX harnessed the most suitable hardware to exceed expectations on accessibility, experience, and long-term viability.
Our team’s overall interpretive strategy embraced Roche’s intention to connect with their staff and clients through their clear set of corporate priorities: focus on patients, excellence in science, access to healthcare, and sustainable value. The Origin Studios/kubik maltbie/NGX team achieved this by weaving them into the written content, design elements, and interactive stations to optimize engagement and to promote expected learning outcomes.
Details
Roche Canada, Mississauga, Ontario
2020
Continuing as permanent display
Exhibit Space: 1,400 sq. ft.
Services
Interpretive Planning, Content Development, Exhibit Design and Media Design