The Soil Superheroes travelling exhibition provides visitors with an underground perspective on the importance of soil science and conservation. Visitors are introduced to the star players — such as Captain Clay, The Mole, and Wonder Worm — and learn how their superpowers not only provide humans with food and medicine, but also clean the water we drink and protect our climate! Through playful imagery, interactive activities, and a colourful storyline, these small-but-mighty characters help us answer the questions, “What is soil, anyway? Why is it so important?” Developed by the Canada Agriculture and Food Museum, this interactive exhibition makes the difference between healthy and unhealthy soil much clearer than mud! Origin Studios and Kubik Maltbie were tasked with creating a modular travelling exhibition that engaged multi-generational visitors using charming graphics and hands-on activities. The exhibit needed to have a high-impact plan at the inaugural installation at Ingenium, while allowing for maximum flexibility for future installations where gallery spaces were non-traditional. We designed a central activity hub where ideas were connected to freestanding wall panels through interpretive text and illustrated avatars. To achieve the experience the client was seeking, we mixed hard form exhibitry with textile wall systems and modular elements. This approach also models sustainability as it needed fewer crates.
Details
Ingenium: Canadian Agriculture and Food Museum
2021
Travelling Exhibition
Exhibit Space: 1,000 sq. ft.
Services
Exhibit and Interactive Design